One of the many joys I have as a school photographer is seeing a sad face of a very nervous primary school boy or girl transform into a most gorgeous expression. Some tried and tested techniques are always at hand to coax that grin – it’s not just a “say cheese!” (although that does sometimes work!). Look at the facts: you’re five years old and some strange* man in a funny tie asks you to sit down and give him a nice smile. Yeah, right! I want my mommy! He puts Winnie The Pooh on his head and before you know it he’s saying how good you were and you can go and sit with the rest of your class.
Child psychologists would be proud of us photographers!